We are aware of the online revolution that has never happened but we are still waiting for it to fully take shape. Steen Stenson speaks about how much has actually changed in his post ‘The revolution that never happened’ saying “Who would have thought, back in the 1990’s, that by 2010, online newspapers would still be mainly about publishing written text to a mass audience?” and he has a point.
The majority of traditional print media has moved online or is in the process of moving but it’s not quite what we expected. Though I think could it be that our expectation of technology taking over is far too high? We over exaggerate massively in media such as films as to what life will be like in the future, according to ‘Back to the future’ we should all have hover boards by now.
With journalism I believe it’s a case of the older journalistic values that need to make way for the new and young technology wielding journalists if this slow evolution of online journalism is to become this revolution. For many, they thought the internet would be the end of journalism, however as Stenson says “the Internet will not kill journalism. It will change it, but perhaps not so radically as one would expect”.
Apparently so much has changed due to technology which is true to an extent however it could change so much more if new tech-savvy journalists, which grew up in a multimedia world, were enlisted to use their knowledge of the tools available to them and fully embraced online journalism. Twitter is a good example of technology on the rise with it being rare for a journalist to not be on Twitter these days but at the moment the only real difference between print and online journalist is what it always has been, words, compared to words with media.
I’ve always believed that if I want an in-depth and long informative piece I will look to traditional media but if I would prefer to watch a video to gain a different perspective I will look to multimedia. I don’t think that the online revolution will necessarily kill print but will work alongside it until we fully embrace technology.