Tagged: Nic Newman

Social Media – Embrace It Or Get Left behind

Social media is a popular term used these days, a term that would not have been used a decade ago and would have been relatively unknown. Twitter and Facebook did not exist, we didn’t have YouTube and the internet was just coming into popular use. Thus began the digital age and now you’ll be hard pressed to find somebody who doesn’t have a Twitter account let alone not know what it is.

Back in 2001 before the events of 9/11, before camera phones and social media really rose up citizen journalism didn’t really exist, it required specialist skills to take and upload video of a news event. People like business men who were specially trained in using html and were web savvy users able to create their own websites.

Fast forward to 2012 and everybody uses social media, anybody can create a website or have a blog in the digital age. Now news is instantly confirmed via mobile apps or we can check Facebook status’ or tweets whereas before we would have had to email or call via a landline. As well as this, news organisations now use social media to better cover information they were unable to then, calling on the masses for their input via UGC.

“The story is simple: Many of the major features of how we live, communicate, and get our information today did not exist — or at least were in their very nascent stages — in 2001. The entire Internet had 500 million users and something like 3 million public websites. HTML 4.0, which gave the web its basic features, had just entered its final published state. Facebook and Gmail wouldn’t launch for another three years; Twitter for another five. Google was not yet a recognizable verb. Another difference: No one at school had cell phones, let alone wireless Internet access.”

(Rosen, 10 years Can Be a Long Time: The World Wide Web on 9/11)

The rise of social media has come about hand in hand with traditional news however there are some who fear the digitizing of news.

“Most people are still happy to rely on mainstream news organisations to sort fact from fiction and serve up a filtered view, but they are increasingly engaged by this information, particularly when recommended by friends or another trusted source.”

(Nic Newman (2009) The rise of social media and its impact on mainstream journalism)

The thing about Twitter is there is a flow of false information for example the deaths of numerous celebrities, which can be so easily taken in, not just by the gullible but by credible news organisations hoping to break the story first and trusting the first bit of information they see on Twitter.

However I feel that social media is an aid for journalism despite its’ downfalls. I believe that the way it breaks news through trending topics and collating all the news in one ideal location has created a greater interest in news through a great online discussion and the spreading need to share information with others. Social media is enabling live coverage of events such as hurricane Sandy which allows bursts of information as it is happening before leading people to the in-depth piece they will want to read.

Social media is just the beginning and something we are embracing. It will continue to rise and rise with journalism and ten years from now who knows just how we will be communicating and getting our news. It will evolve to fill the void just like social media did in the past decade and we can only wait for what the future holds.