Local newspapers are boring and increasingly becoming a waste of time. Obviously it varies from town to town but in my experience local news has never really interested me and it is something that is often over-looked by most people, many choosing to get their news online whether it is local or national.
Most local newspapers are distributed to houses freely in a desperate attempt to gain readers or even to keep their loyal readers. I believe the main readers of local newspapers are that of the older generation who have been around the area a long time and enjoy engaging with the happenings of their town. Although if the older generation were brought up with technology they too might find that they would rarely look at local news and only online if they were to.
“The biggest change to the local and national media landscape over the past two decades is the emergence of new technology. There is now much more choice for people using media – whether it is audio, video or text – as digital technologies and the internet offer alternatives to traditional media platforms.”
The rise of bloggers and social media has made local news redundant. Everybody knows what is happening in their town with a constant flow of updates from their local Facebook friends or the Twitterverse before any local newspaper can tell you what is happening. Because of this it makes the regular newspaper that is posted through the door just another bit of junk mail which is never looked at and eventually thrown away.
The fact is that there is no money in local news anymore. In Richard Jones, ‘What do we mean by local?’ he speaks about how he set up his own hyperlocal news website, Saddlesworth News. Although he was able to reach a significant number in terms of readership he found difficulty in persuading local advertisers to become involved with his online venture.
“Most of the ads I did sell were to people who used the website as readers and had their own small online businesses”
(What do we mean by local? – Richard Jones)
Whether the local news is free or not there seems to be a major lack of money and a successful profit involved with producing it be it online or in traditional print. We cannot tell what will happen to local news but I feel it won’t be long until the traditional print of local newspapers becomes redundant and we use online if at all for our local news.